Aishwarya Rai will promote Longines in non-metro cities

December 13, 2007 at 10:36 pm | Posted in Aishwarya, bollywood, Bollywood News, celebrities, Films, Indian Celebrities, News | 1 Comment
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Aishwarya Rai will promote Longines in non-metro cities

Aishwarya Rai will soon travel to non-metro big cities to promote Swiss brand, there is plan of her traveling to places like Hyderabad, Jaipur, Chandigarh, Ahmedabad and Bangalore.

Longines International, vice president sales, Charles Villoz told IANS “India‘s luxury watch market has a lot of potential. I believe in the coming years compared to the US more people in this country would sport luxury watches.”

“The country has a huge middle class and a good watch is no less than a major investment”

he adds “Also, shopping malls are increasingly mushrooming in second rung cities where people go not only to shop but also to hang out. And it would prove beneficial to increase our visibility.”

Currently Swiss watch group has 68 sales location. From nearly 20 forthcoming sales locations, five are supposed to be multi brand retail shops and the rest shop in shop outlets.

In future there will one store at places like Delhi, Mumbai, Kolkata, Chennai, Bangalore, Chandigarh, Ahmedabad, Hyderabad, Jaipur and Gurgaon.“Our focus will be towards the south. The number of young, IT employees marking their presence there makes it a significant market for us.”

“Also, the increasing number of tourists visiting Rajasthan from all across the globe makes it an important place for us to mark our presence.”

Swiss company may invest nearly Rs.1 million for large stores covering over nearly 100 sq meters, and about Rs.200, 000 for small shops of 70 sq meters in shopping malls.

Currently Swiss company is getting a growth rate of 20 % per year. According to Villoz in next three years growth may cross the 25 %. “The size of the country, economic boom, the steadily changing retail landscape and the availability of more money with the youth are some of the contributing factors for overseas brand investing in India.”

“Also, increasing fashion consciousness among youngsters who want to look trendy. For them, an elegant watch would add to the personality and attitude.”

“Aishwarya has been associated with us since 1999 and it is a big help. Not only in this country but also globally.”

“People across the world love Bollywood films and they go house-full. Wherever we have travelled (with Aishwarya) the response has been overwhelming. She is a global face and we would like to continue this association as long as possible.”

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1 Comment »

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  1. wow! she looks great…I am great fan of aishwarya…waiting for her forthcoming release jodha akbar.


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